Trader Vic's ( http://www.tradervics.com/ ) Rum is currently up for analysis/taste testing.
As a proper rum wench, I took the first swig directly from the opened bottle, gasped, choked and noted, "Well, we got what we paid for." A sweet smell, a spicy initial flavor, with a bitter and biting ouch at the end. It does indeed taste like booze, and is not so syrupy as to disguise that fact.
So, I bring you, the Second Choice Cocktail:
2 oz dark rum
1 oz raspberry liquer
2 oz orange or other citrus juice
Throw some ice in there because.